The mens underwear brand Andrew Christian was set up in Los Angeles, California in 1997 by the visionary and talented designer of the same name. As a designer Christian made his name through his unique approach to using new and interesting materials like sports mesh and bamboo fibre and specialist moisture wicking cotton blends. This new way of designing mens underwear helped the brand quickly establish his brand at the top of the mens underwear fashion tree.
As well as a dedication to inventing and discovering new and innovative materials Andrew Christian also became well known for his forward-thinking technological developments. This began with the butt lifting and shaping 'Flashback' range, that practically invented the market for male enhancement underwear. The innovation didn't end there, though, and Andrew Christian has had continued success with a range of other enhancing mens underwear lines, most recently the 'Show It' line - which has been specially designed to provide frontal support so men can show-off their prized features with ease. Speaking of his consistent and restless innovation, the designer said:
"You definitely have to keep up by coming up with new designs, but I have a short attention span so I'm coming up with new stuff all the time. I'm always moving on to the next, newest thing."
Christian raised the profile and stature of his brand by focussing on enhancing underwear before anyone else - developing new technologies that positioned the brand as market leaders ahead of more well known fashion brands. Christian puts this inspired decision down to a eureka moment he had at the gym, when he watched men working hard to achieve their ideal figure. It occurred to him that mens underwear items that provided the ideal figure without the need for heavily working out could be a success - and he wasn't wrong. The 'Flashback' range he then came up with is still the brands most popular product.
Andrew Christian mens underwear is a constantly evolving and developing brand with a unique and fashion conscious range of products. It is not however, completely focused on underwear. Andrew Christian has now branched out into a range of other clothing items for men - including t-shirts and a unique range of swimwear. Andrew Christian has also now began to produce womens underwear - using the 'Flashback' technology and adapting it to the womens market, which will be called 'WonderWear'.
For anyone looking for fashionable, well-made and innovative underwear, Andrew Christian has created his brand to be the first choice.
Banglads.com is the premier online retailer of Andrew Christian items as well as a range of other well-known mens underwear brands.
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