The words Paris fashion may make one think of haute couture, Dior, Givenchy, Yves Saint Laurent, but today's chic fashionistas are looking to Paris for a younger generation of fashion designers. The last few years have seen a proliferation of chic fashion labels coming from Paris who have caught the mood of the times and are producing stunning ranges of urban casual style.
So if you share the current fashion love affair with Paris, look out for some of these hot designer labels.
Paul & Joe Sister
French designer Sophie Albou, launched this diffusion label from her main line in 2006, filling it with fresh and quirky pieces. This is a collection for the individual with a hint of flamboyance, as well as its signature timeless chic. Punchy printed tops, stunning knits and silk dresses are well in evidence
IRO
Minimalist fashion in the 'French chic meets New York street style' groove, IRO was created by brothers Laurent and Arik Bitton. Their background in the New York rock music scene shows in many of their pieces, especially the iconic motorcycle jacket that features in most collections. It's their soft, loungy t-shirts that have won them so many followers in Europe and in the US, including many well-known celebrities.
Isabel Marant
A fashion insider's favourite with marl sweatpants, wool jackets and studded boots; a hint of hippy tie-dye chic, but always light and elegant with a foundation of chic jeans and cropped quilted jackets.
Maje
Feminine, slightly bohemian, this label by designer Judith Malgrom is founded on fine fabrics and feminine details - look out for silk blouses and pleated tops, and wool and leather jackets.
Antik Batik
When it's time to dress up with eye-catching panache, Antik Batik with its eclectic mix of European and Indonesian influences offers everything from tribal print cocktail dresses to beaded shoulder bags and luxury fabrics. Designer Gabriella Cortese is Italian-born, but settled in Paris to start this very individual fashion label.
Most of these French designer labels are available outside Paris, around Europe and the US, so you don't have to make a special shopping trip to the chic French capital, though who wouldn't want to! Some have their own US stores while others can be found in the specialist designer fashion online stores. Check out UK-based net-a-porter or South African ShopLabel to see some of the latest individual pieces from these French designer fashion collections.
Shop-Label is an innovative online designer label store based in South Africa, providing up-to the minute designer fashion to online shoppers all over the world. Check out some of their French designer labels for this season's chic discoveries.
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